MICE tourism, which brings in high-spending visitors leading to increased revenue and economic activity, is a strong and growing sector in many countries and regions, including in Việt Nam and Taiwan (China).
In 2024, Việt Nam surpassed Singapore to become the third most-visited country in the region, welcoming 17.5 million international arrivals - just behind Malaysia with 25 million and Thailand with 35 million.
Following a strong post-pandemic recovery driven by product diversification, Nicaragua sees Việt Nam as a promising new market in its 2025 tourism growth strategy.
The Việt Nam Tourism Association (VITA) and the Việt Nam MICE Tourism Association (VMA) on April 11 introduced one of their largest event of the year MICE Expo 2025 which received great attention of businesses at the ongoing Việt Nam...
To offer competitive pricing with diverse experiences, Vietravel has collaborated with both domestic and international service providers, including national tourism boards from Thailand, Singapore, Hong Kong (China), the Republic of Korea, and Japan.
Across Asia, Indonesia takes the top spot as the most popular diving destination, followed by the Philippines, Thailand, Malaysia and Việt Nam. These countries boast unique marine treasures, attracting divers from all over the world.
Home to the Mường ethnic group, which makes up over 60 per cent of the local population, Hòa Bình’s festivals not only reflect the aspirations for prosperity and happiness but also attract visitors eager for cultural experiences.
Hanging out at Hoàn Kiếm Lake, indulging in egg coffee at its birthplace, and immersing yourself in history at the Sofitel Legend Metropole Hotel are among the activities recommended by Euronews for visitors to Hà Nội’s Old Quarter.
The annual Vietnam International Travel Mart (VITM) will feature 450 booths, attracting the participation of 60 tourism promotion agencies from both domestic and international markets, eight airlines, 16 countries and territories, along with over 600 businesses, the Việt Nam Tourism...